5 Campanhas Feitas com IA Que Deram o Que Falar em 2024

MKT

27 de dezembro de 2024 Redação

[{"selector":"#anim-829901c6-4593-40e0-8a37-703c02d9d3be [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(33.12499989760315%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-40c3176a-54e5-42f5-9e65-532353440a93","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] #1 Coca-Cola Na campanha “O Natal Chegou”, lançada em novembro, a Coca-Cola utilizou IA generativa para criar cada frame do vídeo, permitindo máxima personalização de acordo com as características de cada região.

[{"selector":"#anim-b8c7d594-918d-4fe0-805f-cadcc5beffa0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7b23c102-e29f-48ba-b872-14a0e2c050dd","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] #2 Heinz Lançada em dezembro de 2023, a campanha da Heinz deu o que falar no início deste ano. O conteúdo incentivava, via WhatsApp, o uso de IA para escanear o logo da Hellmann's e, em troca, oferecia cupons de desconto.

[{"selector":"#anim-53446dd1-e85d-4fed-a1c1-0bfaa8df2c68 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f7dc1cd3-7c33-4e2e-a1a3-0522b7633563","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] #3 Carrefour Para o Dia das Mães, o Carrefour usou a tecnologia para conseguir escalar suas campanhas publicitárias e customizar os anúncios para cada perfil específico.

[{"selector":"#anim-c4ab4ba2-2b2d-4d0c-96ac-d007fe881a02 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fc87e465-c315-48e6-86bc-c37146b42d28","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] #4 McDonald's No Japão, o McDonald's criou uma das campanhas mais polêmicas utilizando IA generativa do roteiro até a escolha do influenciador.

[{"selector":"#anim-72b10a65-afc9-43da-9976-fb5a80c96108 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.246337776828504%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ad9e6591-acea-4016-a9d5-bd81ff7b26a3","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] #5 Toys 'R' Us A marca de brinquedos lançou uma campanha feita com IA do início ao fim e teve de lidar com as críticas sobre o resultado final.

[{"selector":"#anim-d6499650-fe23-4441-9607-4a3dd144b1f7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7bf57bd-6a8e-439d-9de4-d44f79520582","keyframes":{"opacity":[0,1]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e98c1f26-bcf2-4ce5-ac6d-6485044be358","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-18656ae0-4d90-402d-80cb-589f91846772","keyframes":{"opacity":[0,1]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a203e26c-4f5c-47e9-b6c7-f3c59fbfb216","keyframes":{"opacity":[0,1]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-505e5f9e-48a4-4b74-ac11-59930ca15ad9","keyframes":{"opacity":[0,1]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa8f673b-fdad-4723-9f82-0b93a3f1e14d","keyframes":{"opacity":[0,1]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-814c9585-6d8a-48f4-b038-e34227405fdf","keyframes":{"opacity":[0,1]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6cca1538-3f6a-4f58-b4f6-26b0679d575b","keyframes":{"opacity":[0,1]},"delay":400,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d77a4ac9-a348-40e6-9496-acb01a65c146","keyframes":{"opacity":[0,1]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55da3730-fbad-4529-b3b3-b9708e36a70b","keyframes":{"opacity":[0,1]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95e8f875-9192-4d91-89c8-ab6f4c2b086d","keyframes":{"opacity":[0,1]},"delay":500,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] LEIA A MATÉRIA COMPLETA 5 Polêmicas Envolvendo Elon Musk e o X em 2024 Leia mais Os Passaportes Mais Poderosos do Mundo Leia mais